British watchmaking is having a moment: the names to know
For most of the last fifty years, British watchmaking was a history lesson. Today it is a living industry again. Christopher Ward has grown into a global direct-to-consumer force, Fears has rebuilt a family name in Bristol, Vertex has revived a military legend, and a wave of younger brands from Studio Underd0g to Marloe are selling out runs in minutes.
Why now? Direct-to-consumer selling means a British brand no longer needs a Swiss retail network to reach buyers, and social media has given small makers a global audience overnight. The result is some of the most interesting, fairly priced watchmaking anywhere.
We will be covering the British scene closely, including hands-on reviews and interviews. If there is a brand you want us to look at, tell us on Instagram.
